Mattel announced today that it is honoring frontline workers with dolls modeled on real-life doctors and nurses, including one of Nurse Amy O’Sullivan. The doll has hand-painted tattoos, silver hair and the colorful socks O’Sullivan wears every day to work.

“I used to get a hard time from the administrators about my tattoos and my hair and my pants being rolled up. But I didn’t want to be like anyone else,” Amy told Time Magazine. “I’m 58 so I had no role models when I was growing up. This, I think, shows kids it’s O.K. to be different. It encourages them to be themselves.”

Barbie® will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Responders Children’s Foundation, benefiting the children of first responders. These dedicated heroes have worked tirelessly in the fight against COVID-19 since the pandemic began. This is a continuation of Mattel’s #ThankYouHeroes signature program, launched last year as part of the company’s broader “Play it Forward” platform, focused on leveraging Mattel’s iconic brands to give back to communities in times of need.

With over 200 careers, Barbie continues to celebrate role models, as every child imagines that they can be anything, but actually seeing that they can, and hearing the stories of others, makes all the difference.

“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel. “To shine a light on their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imaginations of children playing out their own storyline.