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Mattel's Dedication to Fronline Workers

Mattel announced today that it is honoring frontline workers with dolls modeled on real-life doctors and nurses, including one of Nurse Amy O’Sullivan. The doll has hand-painted tattoos, silver hair and the colorful socks O’Sullivan wears every day to work.


“I used to get a hard time from the administrators about my tattoos and my hair and my pants being rolled up. But I didn’t want to be like anyone else,” Amy told Time Magazine. “I’m 58 so I had no role models when I was growing up. This, I think, shows kids it’s O.K. to be different. It encourages them to be themselves.”


Barbie® will donate $5 for each eligible Barbie doctor, nurse and paramedic doll sold at Target to the First Responders Children’s Foundation, benefiting the children of first responders. These dedicated heroes have worked tirelessly in the fight against COVID-19 since the pandemic began. This is a continuation of Mattel’s #ThankYouHeroes signature program, launched last year as part of the company’s broader “Play it Forward” platform, focused on leveraging Mattel’s iconic brands to give back to communities in times of need.


With over 200 careers, Barbie continues to celebrate role models, as every child imagines that they can be anything, but actually seeing that they can, and hearing the stories of others, makes all the difference.


“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened,” said Lisa McKnight, Senior Vice President and Global Head of Barbie & Dolls, Mattel. “To shine a light on their efforts, we are sharing their stories and leveraging Barbie’s platform to inspire the next generation to take after these heroes and give back. Our hope is to nurture and ignite the imaginations of children playing out their own storyline.

"You have a chance to save lives! If you don't take it, you may regret it!"
— Nurse Amy O

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For now Nurse Amy O Barbie is a one of a kind, but...

Mattel announced if demand is great enough, it would consider making the signature Nurse Amy O Barbie available for purchase. Working off photos, artists meticulously hand stitched and painted the one-of-kind Nurse Amy O Barbie to the finest detail, including her tattoos, her signature style socks and her personally designed stethoscope. The anchor and surfboard on her forearms are duplicated on her Barbie. Even the hyacinth on her neck is there, and they didn’t forget her bracelets and flamingo scarf. “I’m beyond pleased with it.”  Amy O Barbie is going along with the rest of the family on upcoming adventures so follow Amy’s IG (@nurseamyosullivan) to see what’s next. Email service@barbie.com and let them know you want your own Nurse Amy O Barbie! 

Meet Nurse Amy O'Sullivan

A family that plays together...

Amy O’Sullivan has been a nurse for 28 years, the last 19 at the emergency room of Brooklyn’s Wyckoff Heights Medical Center. It was here in the spring of 2020, Amy treated New York City’s first Covid-19 patient. She soon became ill with a serious case of Covid herself. She spent several days on a ventilator.. As soon as she recovered she returned to the frontlines to treat thousands of others, which to this day, includes many still suffering from Covid-19. Amy and her wife, Tiffany Latz, who is also a nurse, live in Staten Island with their three daughters, Ocean, Kālī, and Summer. While Amy is the one with a Barbie doll and a Time Magazine cover, she calls Latz her “superhero,” her true love and “the one who got us here to this day.” Amy says she is just a symbol, one person chosen to represent the other frontline workers she works with everyday.

Making a difference

Nurse Amy O champions the causes she support

Long Island Bulldog Rescue

As a family with three dogs, Amy and clan take bulldog rescue to heart. Amy is proud advocate for Long Island Bulldog Rescue, a non-profit organization committed to ensuring bulldogs enjoy long and healthy lives in loving, safe homes. Click here to find out more about Long Island Bulldog Rescue and how you can help!

First Responders Children's Foundation

For every frontline worker Barbie sold, Mattel is donating $5 of every doctor, nurse or pandemic Barbie sold at Target to this vital organization that gives financial support to children who lost a parent in the line of duty. Click here to learn more.


With three daughters named Ocean, Kālī, and Summer, you know surf is pretty important to Amy and wife Tiffany. They support ocean health and the environment and encourage support for the Long Island Chapter of Surfrider.org. Click to learn more.


Amy and her wife Tiffany happily and proudly advocate for all people. "It’s OK to be different, look different, sound different and dress different. Be yourself and be unique," Amy says, encouraging support for the It Gets Better Project’s mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer (LGBTQ+) youth around the globe. Click to learn more,


From the front

Stories, press and musings of Nurse Amy O



No imperfect dogs, but imperfect owners are a different breed

Many dogs that human owners believe are flawed, so-called imperfect dogs are often discarded. Roxie wasn’t perfect enough to be loved. She wasn’t good...

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If I Can Be Barbie, You Can Be Barbie

Interview with Kelly Ford of New York’s Country 94.7 One day I got a call from Mattel (that’s right the Barbie people) and they said “Hey would you...

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Breaking down barriers and assumptions

My wife Tiffany and our daughters are my favorite people to be around, and the beach is our favorite place to be.  Last week, Tiffany and I piled in the...

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The sound of sirens is not unusual in New York City. But this spring, the constant wailing was almost unbearable. Luckily, there was an army of health care workers on the other end.

Katie Couric, The 100 Most Influential People of 2020


Barbie Honors Frontline Workers

At that I gripped my wife’s arm, and without ceremony ran her out into the road. ...

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Time Magazine honors Amy O’Sullivan

It did so indeed, and much sooner than she had expected ...

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